Gucci Timepieces & Jewelry co-hosted a private cocktail event at the Hour Minutes Seconds (HMS) boutique at the Beverly Hilton in February to celebrate its partnership with the Recording Academy and the Grammy Awards.

The fashion/music collaboration has produced a special collection of Gucci Grammy watches and jewelry designed by creative director Frida Giannini. Proceeds from sales of these pieces support a program dedicated to the restoration and preservation of milestone musical recordings.

The collection includes Gucci's first digital timepiece, the I-Gucci, featuring a tag denoting the Grammy partnership and a wide rubber strap with both parters' logos. The collection also includes sterling silver jewelry, interpreting the iconic Gucci dog tag necklace in four variations, each etched with the Grammy's gramophone symbol and an engraved Gucci logo.

Article Credit -- June edition of Watch Journal