Beverly Hills, California, February 18th, 2011- Gucci Timepieces & Jewelry and Hour Minutes Seconds (HMS) co-hosted a private cocktail event at the HMS boutique at the Beverly Hilton to celebrate the recently announced Gucci Timepieces & Jewelry partnership with The Recording Academy®, inspired by the GRAMMY® Awards.

This unique fashion and music collaboration has been brought to life through a special-edition collection of Gucci GRAMMY watches and jewelry items designed by Gucci's Creative Director, Frida Giannini, proceeds from which will support a program dedicated to the restoration and preservation of milestone musical recordings for the enjoyment of future generations.

The cutting-edge look of the pieces draws its inspiration from the passion that music evokes. Gucci's first-ever digital timepiece, the I-GUCCI, is an eye-catching option for fans of cosmopolitan watches. Its large, double-layout digital display features a special tag celebrating the GRAMMY partnership. The yellow PVD stainless-steel case is complemented by a wide, black or white rubber strap that sports both the GRAMMY and Gucci logos. Again emphasizing the partnership, the case back features the GRAMMY Awards special edition label. Precious versions of the I-GUCCI are also available with sparkling diamonds outlining the watch face giving an added touch of glamour.

The special GRAMMY edition also includes sterling silver jewelry interpreting the iconic Gucci dog tag necklace in four variations with black or white enamel finishing also available with diamonds. The famous gramophone - the symbol of the GRAMMYs since its inception - is etched on the dog tag on a yellow 18kt gold globe. A subtly engraved Gucci logo completes the overall design. This exclusive collection will appeal to music lovers wishing to distinguish their fashion and style credentials.

Hours Minutes Seconds (HMS) is a luxury boutique offering the finest brands of Swiss timepieces, accessories and designer fine jewelry from around the world. HMS is located on the lobby level of the Beverly Hilton.